Top 5 Social Apps on Android in South Africa: Q4 2023

In Q4 2023, the social app landscape in South Africa saw varied trends across the top five applications on the Android platform. Here's a detailed look at the performance of TikTok, Facebook, Grindr - Gay Dating & Chat, Instagram, and X.

TikTok from TikTok Pte. Ltd. experienced fluctuations in weekly revenue, peaking at about $96K in the final week of September and ending the quarter at approximately $95K. Downloads saw a high of 199K in mid-October, declining to around 56K by the end of December. Active users ranged from 3.1M at the start of the quarter to roughly 3M at the end.

Facebook from Meta Platforms, Inc. had a steady weekly revenue, peaking at $4.8K in the last week of December. Downloads fluctuated, with a high of 116K in early October and a low of 45K in the final week. Active users remained stable, starting at approximately 15.9M and peaking at 16.6M mid-December.

Grindr - Gay Dating & Chat from Grindr LLC saw a steady weekly revenue, ending the quarter at about $4.6K. Downloads remained relatively low, peaking at 1.7K in early October and stabilizing around 1.3K by the end of December. Active users showed a slight increase from 40K to 38K over the quarter.

Instagram from Instagram had a consistent weekly revenue, peaking at $3K in late October. Downloads varied, reaching a high of 80K in early October and dropping to 36K by the end of December. Active users remained relatively steady, fluctuating around 3.4M throughout the quarter.

X from X Corp. experienced minor fluctuations in weekly revenue, peaking at $1.9K in late October. Downloads saw a high of 16K in mid-December and a low of 10K in mid-October. Active users showed a slight decline, starting at around 1.9M and ending the quarter at approximately 1.8M.

Data for this analysis comes from Sensor Tower. For more in-depth insights and trends, visit Sensor Tower’s platform.